Your IT Team

We Provide You With 50+ Years Of Technology Expertise
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Craig Willard, MBA

Chief Operating Officer

Craig is a founding member of SimplifIT and brings over 15 years of Healthcare Information Technology experience with 7+ years of senior level leadership experience in a Fortune 100 company.  He received a bachelor of arts in organizational management, a master's in business administrator and is currently completing a doctorate in industrial and organizational psychology.  He is considered an expert in IT leadership and management nationally recognized as leading one of the best hospital IT departments in the country.  He brings extensive experience in HIPAA, project management, life cycle and help desk management. ​


  • Successful technology implementation of a $35m electronic medical record
  • Implementation of a $1.5m digital radiology system
  • Technology implementation of a $10m Emergency Department renovation
  • Millions of dollars in annual technology refresh projects.
  • Training of thousands of healthcare providers regarding HIPAA privacy and security in a corporate setting
  • Top 10% staff employee engagement in a Fortune 100 company
  • 8 years of Senior IT leadership within a Fortune 100 Healthcare Company
  • Multi-year award for Best Healthcare IT Department by Healthcare IT News
  • Author of the Best Seller "The High Performance Mindset"

Nick Landers

Chief Marketing Officer

Nick is a founding member of SimplifIT. Nick has been serving the technological needs of local businesses for over 10 years. He is determined to educate and serve local businesses who need a technology partner they can rely on.  Nick helps entrepreneurs, business managers and IT teams understand the foundations of information technology and ultimately, accomplish their business and personal goals.


  • Successful marketing strategy development for 300+ businesses across 30+ verticals
  • $10 million in annual revenue generated for clients
  • Top 10 Performer at leading Adtech Startup
  • Top 5 Team Leader at leading Adtech Startup
  • Trained hundreds of Adtech consultants on technology best practices
  • Developed & Managed Multiple Enterprise Adtech Accounts
  • Trains hundreds of business leaders annually on current sales & marketing strategies to drive business results

Eric Elder

Chief Technology Officer

Eric is a founding member of SimplifIT. He brings over 20 years of Information Technology experience. His career began designing and installing structured cabling. From there, Eric quickly progressed into finding his true happiness in engineering I.T. solutions. Eric is passionate about changing the mindset towards IT from being a cost center to being an integral part of profitability. He worked heavily in the banking industry. He served as a Senior Engineer prior to being promoted to IT Director for a $2B publicly traded multi-site community bank. Eric brings many years of experience in federal and state level compliance involving banking and publicly traded space. He also has extensive experience managing and executing high profile critical projects, BCDR, vendor management, life cycle management and delivering exceptional customer service.


  • Successfully plan, migrate and managed the conversion of 75+ physical servers into a 4 host VMWare virtualized environment for decreased TCO, rapid ROI and five 9’s reliability.
  • Successfully planned and executed convergence of VoIP and Data networks along with deployment of a new VoIP system of a 40 location enterprise to recognize an immediate cost savings, increased productivity and redundancies and failover.
  • Led team of high performance senior level network engineers for one of the largest private IT firms in Kentucky.
  • Spearheaded multiple large multi-site WAN design and deployments.
  • Drove multiple successes in engineering and implementing high performing, reliable IT solutions that decrease TCO and increase employee productivity.

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